Category Archives: Private Practice Private Pay Tips

Is Direct Mail the Best Marketing Strategy for Small Business?

Direct Mail for Small Business and Private Practice   Many of my small business clients come to me wanting to take advantage of everything the digital marketing world has to offer. Oftentimes, they neglect direct mail because they think the digital medium is the only feasible alternative given the increasing number of searches for products or services online. While I agree that online marketing strategies can be very effective and should be part of the mix of marketing strategies for any sm
View Full Story

Tips for Building a Private Pay Practice

For a variety of reasons-many clinicians are contemplating reducing or eliminating their dependence on insurance company referrals and growing their private pay clientele base. This is certainly possible in most cases provided the clinician take several steps to improve their chances for success. Here are some tips that I recommend to my Marketing Coaching clients: Create a marketing plan that includes the following essential elements: Know which demographic that you want to target your services
View Full Story