All posts by Wayne Kessler

How to Use Pinterest for Private Practice and Non-Profits

Posted by In Coaching, Marketing Resources, Social Media, Social media for private practice
Can Pinterest Be Used By Those In Private Practice And Non-Profits? I was initially interested in Pinterest for private practice because of the articles I read which indicated Pinterest was becoming a great tool for businesses, helping to drive traffic to their websites in record numbers. As I started reading more about how businesses were using Pinterest, and helping to coach my clients on how to use it, I saw why this is becoming the ultimate social media tool and have tried to distill how pri
View Full Story

Best Websites with SEO for Therapists: Choosing Template Sites vs. Other Options

Posted by In Therapist Website choices, Websites
< Therapist Websites Choices Many clinicians want to get their website set up quickly when they open a practice and they are faced with many choices about how to get started. Making the choice between a template site like Intuit.com, versus choosing a web designer, online marketing consultant, and SEO (Search Engine Optimization) service provider can be really confusing and oftentimes you end up overpaying, or losing money(on lost business) when you thought you were going to be saving money.
View Full Story

How to Get More Public Speaking Work

Posted by In Private Pay Tips, Public Speaking Services, Ways to Get More Clients
Tips to Get More Public Speaking Gigs If you enjoy doing presentations, are looking to diversify your income stream and expand the range of services that you offer, then getting more public speaking gigs may be a viable and lucrative option for you. By speaking gigs, I mean in person presentations, or workshops to groups of people. Although much of the content of this article was gleaned from my coaching work with private practice clinicians and coaches, the strategies outlined here are relevant
View Full Story

Get More Clients By Being A Better Consumer

Posted by In Coaching, Marketing Resources, Ways to Get More Clients
Better Sales Through Better Buying Habits   It’s a fact that every business owner needs to be good at sales in order to succeed in business. In fact, most private practice business owners that come to me for marketing coaching or consulting are coming to me to learn how to sell better. Selling is just finding a way to convey who you are, what you do, and why people should buy from you. One of my coaches once taught me that if you want to be good at doing sales, you must get good at buying
View Full Story

Is Direct Mail the Best Marketing Strategy for Small Business?

Posted by In Direct Mail, Private Practice Private Pay Tips
Direct Mail for Small Business and Private Practice   Many of my small business clients come to me wanting to take advantage of everything the digital marketing world has to offer. Oftentimes, they neglect direct mail because they think the digital medium is the only feasible alternative given the increasing number of searches for products or services online. While I agree that online marketing strategies can be very effective and should be part of the mix of marketing strategies for any sm
View Full Story

Do Sitemaps Help With Search Engine Optimization (SEO)?

Posted by In Websites
Sitemaps and Search Engine Optimization (SEO) One of my Search Engine Optimization (SEO) clients recently asked me if sitemaps helped with SEO. So I thought I would explain what sitemaps are, and why they important. A sitemap (or site map) is a list of pages of a website, a way of organizing a website to help visitors and search engine bots find pages on the site. The sitemap identifies the pages and the data under each section which is typically organized in a hierarchical fashion. The sitemap
View Full Story